Sabrina Baca
Sabrina baca
Explore selected work across marketing, branding, campaign strategy, video production, and creative communications.
Launching a Historic First
The Challenge
How do you launch a first-of-its-kind bachelor's degree and build awareness among prospective students and industry partners?
My Role
Led the campaign for San Bernardino Valley College's first bachelor's degree in 100 years.
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Developed campaign strategy, messaging, and audience targeting.
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Directed creative, assigned deliverables, and coordinated teams across digital, social, video, and print.
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Managed timelines, campaign execution, and community partnerships.
Results & Impact
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515% of Goal Achieved
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103 applicants | Initial goal of 20
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Generated interest beyond California
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Campaign success led to an additional cohort
Moments of Encouragement Campaign
The Challenge
How do you foster a welcoming campus environment that inspires belonging, connection, and encouragement?
My Role
Led a campus-wide engagement campaign, overseeing creative direction, team deliverables, cross-functional execution, and campus partnerships.
Campaign Initiatives
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Everyday Encouragement: Bilingual affirmation cards, stickers, and mirror decals bringing uplifting messages into daily student spaces.
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Community Engagement: Brought students, faculty, and staff together to create motivational chalk messages across campus.
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Social Storytelling: Directed student interview concepts centered on peer-to-peer encouragement.
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Resource Awareness: Connecting students to campus support services.
Campaign Impact
Turned everyday campus spaces into moments of encouragement, strengthened community connection, and increased visibility of student support resources.
Campus & Student Experience
Creating content that highlights campus life, resources, and lesser-known experiences to build awareness and student engagement.
Sunroom Feature Results
5.4× average views
1.2K+ engagements
2nd most-shared video of the year
Increased restaurant visits
Centennial & Historical Storytelling
Creating content that celebrates SBVC’s 100-year history while using archival stories, trends, and student interests to make the Centennial feel relevant and engaging today.
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Repositioned Centennial content for modern audiences
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Turned archival stories into high-performing social content
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Drove stronger reach, shares & engagement
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Reactivated alumni connection & participation
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Podcast Repurposing
Turned long-form interviews into engaging short-form social content.
Transformed archival footage and photos into engaging
social content that brought SBVC history to new audiences.
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Campus & Student Experience
Creating content that highlights campus life, resources, and lesser-known experiences to build awareness and student engagement.
Sunroom Feature Results
5.4× average views
1.2K+ engagements
2nd most-shared video of the year
Increased restaurant visits
Trend-Driven Content
Used trending audio, humor, and platform-native formats to increase reach and engagement.
California State University, San Bernardino
Human Resources Recruitment Marketing
Created strategic recruitment marketing materials across social, digital, print, and campus channels for staff and student employment.
Results & Impact
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Rebranded HR’s social presence
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Increased employment opportunity visibility
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Attracted qualified applicants across the country
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Increased hiring event attendance
California State University, San Bernardino Coyote Bookstore Marketing
Created lifestyle and product marketing content, produced themed campaigns to showcase new arrivals, visual content, and giveaways that increased brand visibility and sales.
Impact & Results
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Record Student Turnout: Achieved the highest student attendance in committee history for an event I planned and promoted.
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Full RSVP Capacity: Filled all spots the same day registration opened.
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Increased Attendance: Boosted participation across committee events.
Civility in Action Committee
The Challenge
How do you turn events promoting kindness, respect, and inclusion into must-attend campus experiences?
My Role
Served as the committee’s Marketing Lead, driving event marketing and campus engagement.
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Revamped social media strategy with engaging content.
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Led social media and email promotions to increase event attendance.
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Planned event topics and designed interactive networking activities.
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Promoted positive messaging and inclusivity across campus.
Additional experience
International Day Spa
Product photography and Instagram Reel content creation.
Aquinas High School
Digital content creation and promotional media support.
Valley College Campus Store
Social media marketing support and student engagement content.
Campaign video production for a successful San Bernardino City Council campaign.
Bessine Littlefield Richard Campaign